Turn your expertise into a published book that builds your email list and business. Strategic publishing advice for healthcare pros ready to stop trading time for money and start leveraging their knowledge at scale. Subscribe to get my free guide, 7 Ways to Profit from Your Self-Published Book.
Book launch in 5 days 🚀🚀🚀
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Hey there Reader, Geoff Brookshire's Toddler Parenting book launches in 5 days. Here's a run-down of the things we're doing in the final week before launch: 1. Finalizing his list-building hook The last page of Geoff's book invites readers to join his email list by visiting a specific URL. This turns book buyers into email subscribers who may purchase future books or courses. 2. Setting up his email sequence The moment someone joins his list, they enter an email sequence. These emails:
3. Choosing the 7 Keywords we'll put in Amazon's metadata. These 7 main keywords, combined with the book's title, subtitle, and description, help Amazon's algorithm determine what the book is about, and which readers are most likely to purchase the book. Notice what he's NOT doing: He's not worried about going viral on Instagram, and he's not posting 47 times on LinkedIn or Facebook. There's nothing wrong with using social media to sell books, but Geoff doesn't normally use social media, so he's skipping it. And that's a perfectly acceptable strategy. He's focused on one thing: Turning readers into subscribers in a steady, predictable, profitable way. Talk soon, Julie P.S. I'll be back in your inbox next week, with some launch-day numbers. |
Published & Profitable
Turn your expertise into a published book that builds your email list and business. Strategic publishing advice for healthcare pros ready to stop trading time for money and start leveraging their knowledge at scale. Subscribe to get my free guide, 7 Ways to Profit from Your Self-Published Book.
Hey there Reader, I'm helping a therapist launch his first book next month. He's starting from absolute zero - no email list, no social media following, just 58 friends and family. This week, we recruited his ARC team (Advanced Reader Copy team - people who read the book early and leave reviews on launch day). Here's what happened: Geoff emailed 58 friends and family members this past Thursday. (He didn't email past clients to avoid any potential HIPAA violation). So far, 14 people have said...
Hey there Reader, I'm officially another year older today, and I have a birthday gift for you. I'm working with Geoff Brookshire, an LCSW whose upcoming book is titled Toddler Parenting. It's about working with a toddler's developmental stage instead of against it, and about handling toddler tantrums and behavior with more peace. No time-outs, no counting to three, no harsh punishment. No anxiety-inducing strategies to "win" — for parent or child. Geoff has more than 25 years of experience as...
Hey there Reader, 30 Days to Tame Type 2 Diabetes has sold 3,200 copies and generated $15,000 in revenue. But if I could rewrite it, I’d make it shorter and more focused. I tried to cover everything—diet, exercise, medications, mindset, and monitoring: I wanted to create a comprehensive guide for newly diagnosed patients. I should have talked to 20 patients and asked: “What’s the ONE thing you’re struggling with most right now?” Then I should have written a focused book solving the specific...