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Hey there Reader, I'm officially another year older today, and I have a birthday gift for you. I'm working with Geoff Brookshire, an LCSW whose upcoming book is titled Toddler Parenting. It's about working with a toddler's developmental stage instead of against it, and about handling toddler tantrums and behavior with more peace. No time-outs, no counting to three, no harsh punishment. No anxiety-inducing strategies to "win" — for parent or child. Geoff has more than 25 years of experience as a child and family therapist, and he's distilled what actually works with toddlers into a short, practical guidebook. Your Birthday GiftThe book hasn't yet been released, but click here to get a free pdf copy of Toddler Parenting. (We'd love it if you could leave an honest review of his book on Amazon in a few weeks when the book goes live in a few weeks.) Not a parent of small kids? Forward this to someone who is: the friend who texts you about their 3-year-old's meltdowns. The client with the screaming toddler in the waiting room. They'll thank you. :) All my best, Julie P.S. — I've been helping people write for several years now, and now I want to help RDs and other healthcare pros self-publish and launch their nonfiction books. In addition to my own book, Geoff's launch is my proof-of-concept. If you've ever thought about writing a book yourself, watch what happens here. I'll be sharing the whole process.
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Hey there Reader, Geoff Brookshire's Toddler Parenting book launches in 5 days. Here's a run-down of the things we're doing in the final week before launch: 1. Finalizing his list-building hook The last page of Geoff's book invites readers to join his email list by visiting a specific URL. This turns book buyers into email subscribers who may purchase future books or courses. 2. Setting up his email sequence The moment someone joins his list, they enter an email sequence. These emails:...
Hey there Reader, I'm helping a therapist launch his first book next month. He's starting from absolute zero - no email list, no social media following, just 58 friends and family. This week, we recruited his ARC team (Advanced Reader Copy team - people who read the book early and leave reviews on launch day). Here's what happened: Geoff emailed 58 friends and family members this past Thursday. (He didn't email past clients to avoid any potential HIPAA violation). So far, 14 people have said...
Hey there Reader, 30 Days to Tame Type 2 Diabetes has sold 3,200 copies and generated $15,000 in revenue. But if I could rewrite it, I’d make it shorter and more focused. I tried to cover everything—diet, exercise, medications, mindset, and monitoring: I wanted to create a comprehensive guide for newly diagnosed patients. I should have talked to 20 patients and asked: “What’s the ONE thing you’re struggling with most right now?” Then I should have written a focused book solving the specific...