Hey there Reader,

Does a big list equal a big income?

Nope, not necessarily.

I was talking with an entrepreneur last week. He was doing tremendous sales of a healthier food product on Amazon. But he was making almost no sales from his email list.

He struggled to figure out why, but the problem was obvious to me.

• For one thing, Amazon is selling everything to everybody. So people can order this entrepreneur's product when they order their toilet paper and dog food, and have it all on the front porch within 24 hours. I'd be remiss if I didn't factor that in.
• From a messaging standpoint, this guy's emails weren't working. People signed up for his email list with a "Save 10% on our healthy snack" opt-in button. After they got their coupon, they started receiving emails featuring video interviews with other entrepreneurs in the food space.
• There's the problem: People who sign up for coupons for healthy snacks are probably not interested in food entrepreneurship. They want to eat chips that taste good without clogging up their hearts.

If you want to make sales in your emails, the messages you send must be highly aligned with the reason why your client opted to be on your list in the first place. If there's a mismatch between the opt-in reason and the email messaging, then open rates, click rates, and ultimately, sales rates, will drop.

You can have poor sales from a big list, and you can also get great sales from a small list. It all depends on the alignment between your opt-in and your messaging.

If you struggle to align your opt-in with your offer, hit reply and show me what you've created. I'm happy to give you my two cents.

Talk soon,

Julie

p.s. Did you get this from a friend? Well, hello there! I'm Julie. I believe you can build the income you need and a life you love by combining your unique skills and knowledge to create your own business. Join the Freelance to Freedom Community and get proven strategies to grow your freelance business.