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Hey there Reader, My book has sold over 3200 copies, but...I almost didn't publish it. Long story short, I had a lot of fear to work through. You can read the whole story by clicking on this link. I hope you had a relaxing Thanksgiving holiday. I'm thankful for you. Julie p.s. If you got this message from a friend, thanks for reading. I'd love for you to stick around. If you'd like that too, join us here. |
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Hey there Reader, Geoff Brookshire's Toddler Parenting book launches in 5 days. Here's a run-down of the things we're doing in the final week before launch: 1. Finalizing his list-building hook The last page of Geoff's book invites readers to join his email list by visiting a specific URL. This turns book buyers into email subscribers who may purchase future books or courses. 2. Setting up his email sequence The moment someone joins his list, they enter an email sequence. These emails:...
Hey there Reader, I'm helping a therapist launch his first book next month. He's starting from absolute zero - no email list, no social media following, just 58 friends and family. This week, we recruited his ARC team (Advanced Reader Copy team - people who read the book early and leave reviews on launch day). Here's what happened: Geoff emailed 58 friends and family members this past Thursday. (He didn't email past clients to avoid any potential HIPAA violation). So far, 14 people have said...
Hey there Reader, I'm officially another year older today, and I have a birthday gift for you. I'm working with Geoff Brookshire, an LCSW whose upcoming book is titled Toddler Parenting. It's about working with a toddler's developmental stage instead of against it, and about handling toddler tantrums and behavior with more peace. No time-outs, no counting to three, no harsh punishment. No anxiety-inducing strategies to "win" — for parent or child. Geoff has more than 25 years of experience as...