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Hey there Reader, My book has sold over 3200 copies, but...I almost didn't publish it. Long story short, I had a lot of fear to work through. You can read the whole story by clicking on this link. I hope you had a relaxing Thanksgiving holiday. I'm thankful for you. Julie p.s. If you got this message from a friend, thanks for reading. I'd love for you to stick around. If you'd like that too, join us here.
Hey there Reader, Geoff Brookshire's Toddler Parenting book launches in 5 days. Here's a run-down of the things we're doing in the final week before launch: 1. Finalizing his list-building hook The last page of Geoff's book invites readers to join his email list by visiting a specific URL. This turns book buyers into email subscribers who may purchase future books or courses. 2. Setting up his email sequence The moment someone joins his list, they enter an email sequence. These emails:...
Hey there Reader, I'm helping a therapist launch his first book next month. He's starting from absolute zero - no email list, no social media following, just 58 friends and family. This week, we recruited his ARC team (Advanced Reader Copy team - people who read the book early and leave reviews on launch day). Here's what happened: Geoff emailed 58 friends and family members this past Thursday. (He didn't email past clients to avoid any potential HIPAA violation). So far, 14 people have said...
Hey there Reader, I'm officially another year older today, and I have a birthday gift for you. I'm working with Geoff Brookshire, an LCSW whose upcoming book is titled Toddler Parenting. It's about working with a toddler's developmental stage instead of against it, and about handling toddler tantrums and behavior with more peace. No time-outs, no counting to three, no harsh punishment. No anxiety-inducing strategies to "win" — for parent or child. Geoff has more than 25 years of experience as...
Hey there Reader, 30 Days to Tame Type 2 Diabetes has sold 3,200 copies and generated $15,000 in revenue. But if I could rewrite it, I’d make it shorter and more focused. I tried to cover everything—diet, exercise, medications, mindset, and monitoring: I wanted to create a comprehensive guide for newly diagnosed patients. I should have talked to 20 patients and asked: “What’s the ONE thing you’re struggling with most right now?” Then I should have written a focused book solving the specific...
Julie Cunningham December 8, 2025 One reader, one message ↓ Hey there Reader, When I started writing my upcoming book, When Someone You Love Has Diabetes, I anticipated that my readers would be the spouses, adult children, and other friends and family members of people living with type 2 diabetes. But as I'm editing the book, I keep catching myself. Every few paragraphs, I stop and ask: "Who am I actually talking to here?" The answer keeps coming back: the spouse. Not because other caregivers...
Hey there Reader, Does a big list equal a big income? Nope, not necessarily. I was talking with an entrepreneur last week. He was doing tremendous sales of a healthier food product on Amazon. But he was making almost no sales from his email list. He struggled to figure out why, but the problem was obvious to me. For one thing, Amazon is selling everything to everybody. So people can order this entrepreneur's product when they order their toilet paper and dog food, and have it all on the front...
Hey there Reader, I had a call with a potential copywriting client yesterday. It was scheduled for 30 minutes, but it went on for almost an hour. I liked these guys, and I loved their product. But I told them not to hire me. The thing is, Google did another update recently and website traffic has taken a hit for many companies, including the one in question. They're a newer company and I advised them against investing in my services right now. They need some other assets in place first. So I...
Hey there Reader, Light scattered through a prism gets bent and scattered all over a room. It looks pretty, but it's innocuous. Light concentrated in a laser is so powerful it cuts through a diamond. When I decided to become a writer, I concentrated intently on learning to write for the Internet, and I still concentrate intently writing today.I believe that if you want something, you focus on it and use every resource in your power to make that thing happen. These are a few of the questions...
Hey there Reader, Before I dive into the subject of the company we keep, I have one request: Would you mind sending me the name of your favorite underrated podcast? Getting on podcasts is a good way to get in front of more people who might need writing services. (And you don't even have to worry about looking your best.) And now, about that company— A few months ago, someone casually asked me to enter a business venture with him. I like this guy but I don't know him extremely well. So I said...